"Unlocking Hidden Value"
Australia’s customer-facing brands are leaving tens of millions of dollars on the table, failing to unlock value currently invisible to them.
A major new Roy Morgan survey of 20,000 Australians reveals that more than a billion dollars is there for the taking. Banks have long considered hidden value customers to be the Holy Grail, but they’re using the wrong lens to find them. The survey reveals that 4.5 million Australian consumers hold the key to unlocking hidden value – in banking, in airlines, in automotive, in retail, in FMCG, in tourism.
So, who are these peak-value consumers with the key to unlock hidden value? Where are the hidden millions? And how can they best be unlocked?
Social scientists and bestselling author Dr Ross Honeywill will answer these questions and reveal surprising new data on value opportunities in Australian business.
Invitation only. Please contact Charlie Sutherland here for further enquiries.