"Millennials – a Giant Generational Hoax?"
Millennials fever is infecting the corridors of power as managers and marketers struggle to understand Australia’s largest generation. But are the stereotypes accurate? Or is it all a myth, a giant generational hoax?
A major new study by Roy Morgan reveals that 1.5 Millennials earn more, spend more, more frequently, are quick to embrace new technology and digital disruptions, are better educated than any other generation, and are the poster child for entrepreneurs, employers and marketers. And, startlingly, it also reveals that another 1.8 million Millennials are none of those things.
So, who are the valuable Millennials? Who’s the right Millennial and who’s the wrong Millennial? And how does business identify and engage the right Millennials?
Social scientists and bestselling author Dr Ross Honeywill will answer these questions and reveal surprising new data on value opportunities in Australian business.
Invitation only. Please contact Charlie Sutherland here for further enquiries.